Avishkara Media Public Awareness Trust (AMPAT), through its creative wing Avishkara Digital, transforms urgent social issues into powerful visual narratives. With cinema as our canvas, we design campaigns, short films, and micro-content that inform, inspire, and mobilize communities—because the right story, told the right way, can create lasting change.
At the heart of this vision is our main trustee, Raghunath N B—a Film Direction graduate from the prestigious Film and Television Institute of India (FTII), Pune, and a media educator who has guided M.A. Multimedia students for over 11 years. For him, cinema has always been more than art—it is the most direct and universal medium of communication. Under his direction, AMPAT channels the language of visuals into campaigns that touch lives and shape society.
One of our key missions is CPR awareness. When every second matters, hands-only CPR can be the difference between life and death. Our films and demonstrations simplify this lifesaving skill, removing fear and confusion, and taking knowledge directly to schools, workplaces, and communities. By using relatable stories and accessible visuals, we make sure that life-saving awareness is within everyone’s reach.
Your support makes these initiatives possible. Donations and sponsorships help us create meaningful films, conduct free screenings, train volunteers, and spread knowledge through modern visual platforms. By partnering with us—whether through funds, services, or volunteer work—you are investing in a culture of care, where cinema saves lives not just by telling stories, but by empowering action.
